Could a company refuse a "do not process" request based solely on an assumption?

A company cannot refuse a "do not process" request based solely on an assumption because such refusals need to be grounded in legal justifications. Regulations governing data protection and privacy require that organizations have specific, valid reasons for denying requests from consumers to limit or stop their data processing. This is rooted in ensuring consumer rights and promoting transparency in how companies handle personal information.

In practice, if a company were to reject a request based solely on its own assumptions about what might benefit them, it would not meet the legal standards that protect consumer rights. There must be a clear legal basis for refusing such requests, which could include exemptions outlined in data protection laws. This maintains a balance between the interests of the company and the rights of individuals regarding their personal data.