What is one factor that does NOT give consumers "do not process" rights?

The reasoning behind the selection of marketing preferences that do not involve processing as the factor that does not grant consumers "do not process" rights lies in the nature of what "do not process" rights entail. These rights typically refer to a consumer's ability to refuse or limit the processing of their personal data, especially in contexts where the processing affects their privacy or involves the use of their data for targeted marketing or profiling.

Marketing preferences that do not involve processing do not engage the core concern of data processing. If no data is being processed, then there is no need for the consumer to invoke their rights to limit that processing. In essence, since these preferences do not tie to the actual handling of personal data, they do not provide a basis for "do not process" rights.

In contrast, requests based on unauthorized data usage highlight instances where consumers may want to assert their rights due to mishandling of their information. Similarly, requests stemming from privacy regulations refer to legal frameworks that empower consumers to control how their data is processed. Additionally, complaints related to customer service interactions typically concern the handling of consumer data in service contexts, which is directly tied to the concept of processing.