What is the primary purpose of a "do not process" request?

The primary purpose of a "do not process" request is to enable consumers to control their personal information. This type of request allows individuals to express their preference not to have their personal data collected, processed, or utilized by businesses for various purposes, such as marketing or sales. By giving consumers this ability, the request aligns with privacy regulations that emphasize user consent and the right to manage one's own data. This empowerment helps protect personal information from misuse and ensures that consumers have a say in how their data is handled, thereby fostering a sense of trust between businesses and their customers.