What must a business do if a consumer's "do not process" request is denied?

When a business denies a consumer's "do not process" request, it has an obligation to provide reasons for the denial. This approach ensures transparency and helps consumers understand the reasoning behind the decision, which is important for maintaining trust and compliance with regulations related to data protection and privacy. It also allows consumers the opportunity to clarify or further discuss their request. Clear communication regarding the reasons for denial is a key aspect of good customer service and aligns with legal requirements that may govern such requests.

Ignoring the request, charging a fee for processing, or automatically deleting consumer data do not fulfill the necessary obligations in response to a denied request and could lead to further complications or violations of privacy laws.