What right does California's CCPA provide in relation to "do not process"?

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The California Consumer Privacy Act (CCPA) provides consumers with specific rights concerning their personal information, one of which is the right to opt-out of the sale of personal information. This means that individuals have the ability to instruct businesses not to sell their personal data to third parties. This right is significant as it empowers consumers to exert more control over how their information is handled and shared, particularly in contexts where selling data to marketers or other entities is common.

This provision primarily addresses concerns regarding privacy and the potential misuse of personal information, making it a crucial aspect of consumer rights in the digital age. The emphasis on opting out reflects the intent of the CCPA to enhance consumer protections and give individuals more autonomy over their personal data.

Although the other options relate to aspects of personal data rights, they do not directly correlate with the "do not process" concept as framed within the CCPA's focus on the sale of personal information. Thus, the right to opt-out of the sale aligns clearly with the CCPA's goals of protecting consumer privacy and ensuring informed consent in data sharing practices.

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