What type of information might a business retain even after a "do not process" request?

A business might retain aggregate data or compliance-related data even after a "do not process" request because this type of information does not identify individual consumers and is often essential for legal and regulatory purposes. Aggregate data is statistical in nature and helps businesses analyze trends, make forecasts, and understand larger market dynamics without revealing personal information regarding specific individuals.

Likewise, compliance-related data may be necessary to fulfill legal obligations, such as maintaining records for auditing purposes, demonstrating adherence to regulations, or ensuring that business practices align with industry standards. Retaining this kind of data is typically justified under laws that allow for the preservation of information needed for compliance, even while respecting the privacy choices of individuals regarding their personal information.

Maintaining personal identifying data or all consumer data without exception would violate privacy requests, and keeping individual transaction records without context could also conflict with "do not process" directives unless they fall under necessary legal exceptions.